Services

Strategic growth, delivered.

Six practices, engaged independently or as an integrated growth programme. Every engagement is led personally by Helen.

Growth Strategy

A practical commercial plan that connects positioning, channels and pipeline to clear revenue outcomes.

Challenges solved

Unclear path from marketing activity to commercial results
Too many tactics, not enough strategy
Plans that don't translate into execution

Outcomes delivered

Prioritised 12-month growth roadmap
Channel and tactic mix aligned to KPIs
Operating model and team design

Ideal client

Founder- or exec-led B2B business looking for a credible strategic plan.

Positioning & Messaging

Clarifying what makes your business different and why customers should choose you, the foundation everything else rests on.

Challenges solved

Buyers don't immediately understand what you do
Messaging feels generic or interchangeable with competitors
Sales and marketing telling different stories

Outcomes delivered

Sharper category and value proposition
Messaging framework for sales and marketing
Refreshed narrative across web and collateral

Ideal client

Businesses preparing for growth, repositioning or a new market push.

Demand Generation

Building visibility, engagement and qualified pipeline through considered content, campaigns and thought leadership.

Challenges solved

Inbound is unpredictable or non-existent
Content is being produced but not converting
No clear view of funnel performance

Outcomes delivered

Always-on content and SEO foundation
Campaign architecture and execution
Funnel reporting and optimisation

Ideal client

B2B businesses with a defined ICP and a need for repeatable pipeline.

LinkedIn Thought Leadership

Helping founders and businesses become visible, credible and influential where their buyers actually spend time.

Challenges solved

Founder presence is invisible or inconsistent
Company page has no clear point of view
No editorial rhythm or content engine

Outcomes delivered

Personal and company-page strategy
Editorial calendar and content writing
Engagement rituals the team can sustain

Ideal client

Founders, MDs and exec teams in considered B2B sales cycles.

Fractional Head of Marketing

Senior marketing leadership embedded into your business, without the cost of a full-time hire.

Challenges solved

Marketing function lacks strategic ownership
Junior team needs senior direction and mentoring
Not ready for a full-time CMO hire

Outcomes delivered

Strategic ownership of the marketing function
Mentoring, recruitment and team development
Board and exec-level reporting and clarity

Ideal client

Growing SMEs and scale-ups needing senior leadership 1–3 days per week.

Marketing Audits & Growth Reviews

An independent review of where marketing is working, where it isn't, and exactly what to do next.

Challenges solved

Uncertainty about where to invest next
Mixed signals from team, channels or spend
Need for an objective outside view

Outcomes delivered

Audit of channels, content, funnel and tooling
Quick wins and long-term plan
Written report and presentation

Ideal client

Leadership teams needing a clear, honest read on their marketing.

Not sure which engagement is right? Start with a conversation.

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